Yahoo! turns down an offer to buy Google for $1 million (HUGE mistake!).More than 400 major brands actively using PPC advertising in search results and directories with prices fixed for every advertiser and ranging from $0.005 – $0.25 per click.Google is started as a research project at Stanford University whilst Yahoo! launches its IPO valuing it at $334 million.Open Text Index begins selling PPC ads in their search results as ‘Preferred Listings’.The first documented and known PPC advertising spaces launched by Planet Oasis on a Desktop application.The History Of PPC Advertising: 1996 – 2014 1996 Included in the history is some little known facts such as the first big company to start using PPC advertising (it wasn’t Google) and the HUGE mistake that same company made early on. Below I take a look at where Pay Per Click (PPC) Marketing has come from and how it has evolved since it began in 1996.
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